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Data controller: The name and address of the Data Controller can be found in the footer of this website.
Here at 44aces we like making things simple and easy for our customers and that includes being clear, transparent and open about what we collect, and how and why we use the data we collect, so this page goes into great detail.
Our Policy explains how we use your personal data, whether you are just visiting, making a deposit or playing one of our games. This policy includes information you may not already know about your data privacy rights, circumstances in which we share and obtain information about you and how we use it to personalize the marketing you receive, so please take time to read all the sections carefully.
If we make any material updates to this Policy, we will inform you.
Please note that all our employees undertake regular training on Information Security and are required to comply with confidentially obligations as well as internal policies and procedures whenever they handle your information.
We hope you will find this page helpful, but should you have any concerns or questions, regarding Data Protection, please feel free to contact our Data Protection Officer at firstname.lastname@example.org
44aces will always value and respect the privacy of each and every one of its customers. Your privacy is important both to you and to us and we make the following promise to you:
44aces is committed to protecting your privacy. We believe in using your personal information to make things simpler and better for you. We will always keep your personal information safe. We’ll be clear and open with you about why we collect your personal information and how we use it. Where you have choices or rights, we’ll explain them to you and respect your wishes.
The Types of Information We Collect
We collect two types of data and information from our customers.
Personal Information which can be used to identify an individual. The Personal information we collect through our Services includes information which is submitted directly by the you, such as: phone number; full name; e-mail address; home address; date of birth; payment means (e.g. credit card number); and other financial information that we may need in order to provide our Services. We also collect Personal Information from your device (e.g. geolocation data, IP address) and information on your activity on the Services (e.g. pages viewed, online browsing, clicks, actions, etc.).
The second type of information is un-identified and non-identifiable information pertaining to you which may be made available or gathered via your use of the Services We are not aware of the identity of the user from which the Non-personal Information was collected. Non-personal Information which is being collected may include your aggregated usage information and technical information transmitted by your device, including certain software and hardware information (e.g. the type of browser and operating system your device uses, language preference, access time and the domain name of the website from which you linked to the Services; etc.), in order to enhance the functionality of our Services.
If we combine Personal Information with Non-personal Information, the combined information will be treated as Personal Information for as long as it remains combined.
How We Collect Your Information
Collecting Information about you, from you
44aces collects personal information about you whenever you use our services. Some of it you provide directly to us, for example, when you register an account or fund your account. Other information is collected during your interactions with us, such as the bets you place or online chats with our customer services team and through Cookies (Please refer to the dedicated section about Cookie’s for more information on our usage of cookies). Also, if you consent we will also record all telephone conversations.. We also collect information about the way you access, view, share, contribute to and communicate with and through our services, for example when you post comments via our social media channels or chat functionalities.
Collecting Information about you, from your device
We collect information from the devices you use when using 44aces content, products and services. This includes but is not limited to the following: your IP address (a number that identifies a specific device on the internet and is required for your device to communicate with websites), hardware model, operating system and version number.
Collecting Information about you, from Cookies
We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users’ browsing actions and patterns and does not identify any individual.
For the same reason, we may obtain information about your general internet usage by using a cookie file which is stored on your browser or the hard drive of your computer. Cookies contain information that is transferred to your computer’s hard drive. They help us to improve our site and to deliver a better and more personalised service. Some of the cookies we use are essential for the site to operate. The cookies we use can be grouped into four separate categories and are explained in the section further below set out for Cookies.
Collecting Information about you, from external companies
To help us comply with our legal and regulatory KYC and Social Responsibility obligations
Where we acquire personal data from a third party as part of a business or asset transfer:
We may also collect personal data about you from third parties from time to time. For example, if you are a former customer of a 44aces partner and your data was passed to 44aces we will have acquired the following categories of your personal data from your previous online betting and gaming provider in order to integrate your former account into 44aces’s platforms and systems, and to provide our gambling services to you in accordance with our Terms and Conditions. A non-exhaustive example (which may or may not be applicable depending on the process) of such data is:
We will process the above categories of personal data for the reasons outlined in this Privacy Notice and in accordance with the relevant data protection legislation.
How do we use the information we collect?
The information we collect, which may include “Personal Information”, is used for the following purposes:
Where the data processing is in accordance with your consent, you have the right to withdraw your consent at any time in writing to our contact details mentioned in this Policy, or by following any relevant process to withdraw your consent (eg, unsubscribing from marketing). Withdrawal of your consent does not affect the lawfulness of the treatment of your data prior to its revocation.
Companies that provide services on our behalf
We share your personal information with external organizations that carry out a range of services on behalf of 44aces. We carry out checks to ensure that the companies we work with will give your information the same level of care and protection as we do. Both we and they are obliged to handle your information in accordance with data protection law, and we are also required to put in place contractual measures reinforcing those obligations.
The main functions that are or may be carried out, fully or in part, by third parties are listed below:
Information demands from Regulators:
On a regular basis, in all licensed jurisdictions, we are regulatory required to produce reports containing non-Personal Data. The reports consists of things such as number of self exclusions, number of registrations, number of complaints, number of suspicious transactions reported to authorities.
Other information sharing with third parties:
We may also share personal data with selected third parties in order to measure and improve customer experience, to circulate new offers and promotions that may be of interest on various similar third parties products/services and to facilitate the resolution of customer complaints and disputes. This sharing takes place further to legitimate interests (which do not override your fundamental rights and freedoms) or under another suitable lawful basis identified by us .
We may also process your personal data for the purposes of any future acquisitions, sales, restructuring or other business or asset disposals or transfers of any part of our business from time to time. This may include sharing your personal data with third party prospective purchasers, bidders, investors, professional advisors and other relevant persons in respect of the transaction. Such data sharing will take place further to our legitimate interests (which do not override your fundamental rights and freedoms) in disposing of or restructuring our business interests, or under another suitable lawful basis identified by us under the relevant data protection legislation at the appropriate time. Where this is the case, you will receive notice of any such transfer before it takes place, along with further details about how your personal data will be processed at the relevant time.
How long do we keep your information?
We hold your personal information only as long as we have a valid legal reason to do so, which includes providing you with the services you have requested, meeting our legal and regulatory obligations, resolving disputes and enforcing our agreements.
The length of time for which we keep different types of personal information can vary, depending on why we originally obtained them, the reason we process them and the legal requirements that apply to them. When setting our data retention and deletion timescales we take into account a range of factors including applicable regulations and standards relating to gambling and gaming, anti-money laundering, taxation, payment processing and complaint handling, the need to prevent or detect crime or other misuse of our services, and audit requirements. To fulfil our requirements, some of your personal data will need to be retained for a period of time after you cease to be a customer. When we no longer need it to fulfil the above requirements, we delete it securely or anonymize it.
You have the following Data Subject Rights:
In order to exercise any of your rights over your Personal Data, please contact email@example.com.
We are permitted to ask for your ID in order to verify your identity prior to fulfilling your request. However, we reserve our right, in certain situations, to request for your Identity to be verified via additional methods/ways up to the point we are satisfied of the veracity and/or legality of the request. Such additional verification measures are applied to ensure that Personal Data are under no circumstances released to unauthorised persons.
If you believe your privacy rights have been infringed, or you disagree with a decision we have made about your privacy rights, you have the right to complain to the relevant supervisory authority.
What are Cookies?
'Cookies' are small text files stored in your web browser that enable us to recognize your computer when you visit our website. Cookies are essential to keep certain parts of our website functioning correctly and securely. We also use them to make things quicker, easier and more personal to you and to help us understand how our website is used. They can also be used to present you with more tailored advertising content.
They also enable 44aces to find out which advertisement brought you to our website, we may use the 44aces cookies on your computer. In the event that we do collect such information, you will remain personally unidentifiable and we will not share this information with any unconnected third-party.
The Cookie Categories
The Cookies we use fall into the following categories:
Controlling my Cookies
All modern browsers allow you to see what cookies you have, and to clear them individually or in their entirety by changing your cookie settings. Cookie settings are typically found in the 'options' or 'preferences' menu of your browser, otherwise you should use the 'Help' option in your browser for more details. You may also find the links below helpful:
The Use of Google Analytics
Your opt-out choice is applied only to the browser from which you make the choice, so if you use different browsers you will need to opt out in each one. This opt-out is cookie based, so if you delete your cookies, you will no longer be opted out and will need to opt out again. Google Analytics, from which you can control through your browser settings: opt out. https://tools.google.com/dlpage/gaoptout
44aces goes to great lengths to guarantee that your personal and financial information remains 100% secure and confidential. We employ industry standard security protocols (The connection to this site is encrypted and authenticated using TLS 1.2 (a strong protocol), ECDHE_RSA with X25519 (a strong key exchange), and AES_128_GCM (a strong cipher) to ensure that all transactions including deposits and withdrawals are carried out in a totally secure manner. This technology protects you from having your information intercepted by anyone other than 44aces while it is being transmitted between you and 44aces.
Limits of Confidentiality
For legal reasons, 44aces may be required under certain circumstances to disclose your personal information. Reasons for this may include: